Benztown signs agreement with IBA to create radio stores


Benztown signs agreement with IBA to create radio stores

Benztown has entered into an agreement with the Independent Broadcasters Association (IBA) to build radio product stores for IBA member stations, with each participating station receiving $ 5.00 or more for each purchase made on its radio product store. . IBA member stations can now create their own radio product store with personalized and editable branding for holidays, events, etc.

Ron Stone, founder, president and executive director of the Independent Broadcasters Association, said, “Remember when every radio station could afford swag, and did? When did you meet listeners on the street wearing hats and station logos? Now IBA members can have their own pop-up retail store – with no inventory costs, shipping or administrative issues. IBA is very happy to offer this service to its members through our partnership with Benztown.

Dave “Chachi” Denes, President of Benztown, said: “We are very happy to be working with IBA member stations to create their own personalized pop-up online stores, where their listeners can purchase high quality products from the brand they’ll love Benztown’s Radio Merch Shop items help stations promote their brands and create a new profit center, allowing them to reinvest the profits into station operations, for contests and giveaways, or even turning the profits from their merch store into a fundraiser for a charitable cause that benefits their market and their listeners. It’s an unbeatable combination, and we think the resorts will love it. ”

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