Carol Hirschfeld to executive produce Mediaworks’ new Tova O’Brien radio show

Journalist Carol Hirschfeld​ has been named executive producer of Tova O’Brien’s new breakfast radio show, Tova.​

The show is set to launch early this year on MediaWorks’ new talk station, Today FM.

Hirschfeld (Ngāti Porou), who since mid-2018 is Things, head of video/audio and content partnerships, said she was “thrilled to have the chance” to work with O’Brien.

Stuff Audio/Video and Content Partnerships Manager Carol Hirschfeld moves to Today FM and Tova O'Brien's new radio show.

Things

Stuff Audio/Video and Content Partnerships Manager Carol Hirschfeld moves to Today FM and Tova O’Brien’s new radio show.

“Tova is an exceptionally talented and dynamic journalist,” she said.

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“His interviews and stories reflect his natural intelligence, courage and wit.

“Spending the morning with Tova will be something totally new for Aotearoa. She will connect New Zealanders to big issues and she will also send them through the day feeling good.

Tova O'Brien, former Newshub political editor, will host the Tova breakfast show on Today FM.

ROBERT KITCHIN/STUFF

Tova O’Brien, former Newshub political editor, will host the Tova breakfast show on Today FM.

Hirschfeld spent more than 10 years as a presenter and producer at TV3 and around five years as head of programming at Māori Television.

Before moving on to Things, she was responsible for the content of Radio New Zealand.

Joanna Norris, Stuff’s chief content officer, said Hirschfeld had made an “outstanding contribution” during her time at the company.

“She has created award-winning productions, worked closely with NZ on Air on Thingsprojects funded and developed by Thingsthe live streaming capabilities of , among many other accomplishments. We wish him good luck in his new role.

Things had “ambitious plans” for video and audio in the coming year and would recruit a replacement for Hirschfeld, with details to be confirmed in due course, Norris said.

Joining Tova O'Brien on the air will be TV and radio host Mark Dye, pictured, and newsreader Carly Flynn.

Provided

Joining Tova O’Brien on the air will be TV and radio host Mark Dye, pictured, and newsreader Carly Flynn.

the Tova The breakfast show, which will also feature former Newstalk ZB host Mark Dye and newsreader Carly Flynn, will air from 6:30 a.m. to 9 a.m. each weekday.

Its exact launch date depends on the outcome of a Labor Relations Authority hearing held in Auckland this week.

Discovery NZ is trying to enforce a three-month trade restriction clause against O’Brien, Newshub’s former political editor, to give replacement Jenna Lynch time to ‘integrate contacts’ and settle into his new position.

But O’Brien told the authority she was assured the clause only applied to “similar” positions, and that her new role at Today FM was very different from her role at Newshub.

O’Brien was scheduled to start at Mediaworks on January 24 for training.

The authority has not yet issued its decision on the case.

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