Company launches El Zol, two new Latin radio stations in Orlando and Tampa – Orlando Sentinel
Central Florida’s Latino community continues to grow, and with that in mind, Spanish Broadcasting System Inc. has expanded its radio network to launch “El Zol”, a Tropical Spanish format station in Orlando and Tampa.
The station broadcasts music in Spanish from various genres, including salsa, merengue, bachata, pop, and reguetón. As part of the expansion, it also airs the #1 morning show in Puerto Rico, “El Despelote” featuring Puerto Rican personalities Rocky the Kid and La Burbu as well as “El Molusco y los Reyes de la Punta” in the ‘afternoon. .
According to El Zol general manager Fernando Bauermeister, the Florida stations will also have DJ Alex Sensation playing the best music and that “both stations have local talent and live 24/7.”
Bauermeister said, “The Latino community in Orlando and Tampa was asking for a radio station that would represent them in those two markets, with the music they love and content from their favorite shows. We are pleased to be able to please our audience and provide a new advertising option for businesses in Orlando and Tampa.
Jorge Pabón, known as El Molusco, described the moment as “an important moment” that allows the company to “brincar el charco”, a Puerto Rican saying that roughly translates to “jumping the puddle ” in reference to the crossing of the ocean which divides the island. and the continental United States
Molusco, who often travels to Orlando both to visit close family and to do projects such as his stand-up comedy, said “we are happy. It’s an honor to be in Florida. Now we are expanding our fair and can reach new markets.
Angelique Burgos, known as La Burbu, a nickname in honor of her curly hair, said one of the biggest challenges now is targeting a general Latino audience. They recorded directly from a radio station at Universal Studios where she also shared live videos telling her followers about the new changes.
“It’s very moving,” she said. “There are a lot of people who know me in Puerto Rico, but many more will start to learn who we are and what we do. We are very honored by this opportunity.
Rocky the Kid, who shares the radio with Burbu, said: “We bring everything here. Our arrival in Central Florida was a complete success.
SBS owns a total of 16 stations in markets such as Los Angeles, New York, Miami, Chicago, San Francisco, Puerto Rico, Orlando and Tampa, making it the largest owner of Spanish radio stations in Florida.
The $12.5 million transaction marks the completion of the acquisition of two of the two FM radio stations serving the Orlando and Tampa Bay radio markets from Cox Radio LLC.
The stations are expected to build on SBS’s existing leadership in one of the nation’s largest Hispanic markets and aim to “expand the audio footprint while forging closer ties with the Hispanic community.”
SBS President and CEO Raúl Alarcon said the company looks forward to “super serving our audiences and advertisers in the Sunshine State and across the country with the best content in radio, digital audio and of live events, including the most popular and iconic on-air talent, specially designed for today’s influential Hispanic consumer.
SBS also operates AIRE Radio Networks, a national radio platform of more than 290 affiliate stations reaching 95% of America’s Hispanic audience. It also owns MegaTV, a network television operation with over-the-air, cable and satellite distribution and subsidiaries in the United States and Puerto Rico.
MegaTV recently launched an afternoon newscast in Orlando called MegaNews, where they cover Latino and Hispanic stories in a “smart way.”
The company also produces concerts and live events nationwide and has a stable of digital properties, including La Musicaa mobile app featuring streaming audio and video content focused on Latinos; and HitzMaker, a new talent destination for budding artists.