Jackson advocates for social media giants to share the border

Adam Gifford

Willie Jackson – Jackson advocates that social media giants share generosity

Funding of roles:

New Broadcasting Minister Willie Jackson is today taking on social media giants to argue for fair payment for New Zealand media content.

New Broadcasting Minister Willie Jackson is today taking on social media giants to argue for fair payment for New Zealand media content.

He says any attempt to support the broadcast sector must consider how social media has undermined the economic viability of traditional outlets.

“There’s no doubt that they use news sites to drive audiences to their setup, so Facebook and Google take the news as it suits them and there’s no payout. It’s really affected the news across the country, with facilities shut down because everyone gets what they want for free from Facebook and Google,” Jackson says.

The Commerce Commission has allowed the Newspaper Publishers Association to bargain collectively with Facebook owner Meta and with Google over payment for content, although New Zealand Herald owner NZME broke ranks to reach its own deal with Meta.


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