The NFL enters the media streaming market with the “NFL+” service
By JOE REEDY AP Sportswriter
The NFL is about to offer its own media streaming platform.
The league announced the launch of “NFL+” on Monday. The owners were told at league meetings in May, while Brian Rolapp, the NFL’s director of media and affairs, confirmed in a column for “Sports Illustrated” last week that it would begin this season.
Commissioner Roger Goodell said in a phone interview with The Associated Press that the direct-to-consumer offer gives the league the ability to understand what fans and non-fans are looking for in terms of content and to personalize it. for them.
“We think this is a big step forward. It will evolve, build and improve as more and more content becomes available on this platform. The work we’ve done with other offers or searches kind of helped us frame this in a way that we think would be very appealing and engage our fans.
The launch of “NFL+” comes as 15 Thursday night games will stream exclusively on Amazon Prime Video. The “Sunday Ticket” package of out-of-market Sunday games will currently expire at the end of this season. Amazon, Apple and Google became the first to take over the rights that DirecTV has held since 1994.
“NFL+” will allow fans to view out-of-market preseason games on all devices; local and national regular season and post-season games on mobile devices; National team and radio streams, NFL Network shows on demand with the NFL Films archive. This could also include content produced by teams. It will be accessible through the NFL app and website.
It is an upgrade to the “Game Pass” service which has been available to fans in the United States since 2015. The league began offering a package in which fans could watch game replays online – aptly called ‘Game Rewind’ – in 2009. It started to gain favor with fans and analysts in 2012 when it added the coaching footage, including two angles where all 22 players on the pitch could be seen .
The league has also offered out-of-market preseason games through a separate package or “Game Pass” in previous seasons.
The key to the package is live regular season and playoff games. The league regained mobile rights after its contracts with mobile operators expired at the end of last season.
“NFL+” will be available for $4.99/month or $39.99/year. A premium package – which includes full and condensed game replays plus the coaches movie – costs $9.99/month or $79.99/year. The “Game Pass” package was previously available for $100/year. “NFL+” will be among the fans who buy subscriptions for their teams.
“We got our feet wet with ‘Game Pass,’ but this is our next step,” said Hans Schroeder, executive vice president of NFL Media. “We think it will be appealing to fans and kind of lower the price for fans on a monthly basis. There’s an eye for future content down the road. We are excited to see where it can lead this year and beyond.
Goodell said recently that the league hopes to make a decision on “Sunday Ticket” and possibly sell an interest in NFL Media properties by the end of the year.
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